--- title: AI in PR and Journalism description: 72Point are inviting you to an exclusive breakfast where we will dig into a breakfast buffet and engaging debate around AI in PR and journalism. image: https://info.72point.com/hubfs/72Point%20AI%20(Instagram).png --- [![72point logo (4)](https://info.72point.com/hs-fs/hubfs/72point%20logo%20(4).png?width=140&height=45&name=72point%20logo%20(4).png "72point logo (4)")](https://info.72point.com/?hsLang=en) - [Home](https://www.72point.com/) - [Home](https://www.72point.com/) ![AI in PR Landing Page Header 1](https://info.72point.com/hs-fs/hubfs/AI%20in%20PR%20Landing%20Page%20Header%201.png?width=1600&height=500&name=AI%20in%20PR%20Landing%20Page%20Header%201.png "AI in PR Landing Page Header 1") ## We are now oversubscribed for this event. To join the wait list email victoria.obrien@72point.com Join us as we explore AI's multifaceted role in shaping the future of communication and storytelling. Joined by experts in communications, PR and journalism we’ll discuss:  🌐 The Role of AI in PR: How AI revolutionises PR by automating routine tasks such as media monitoring and providing invaluable audience insights. Learn how personalised content strategies can enhance engagement and crisis management through sentiment analysis and real-time monitoring.  📰 The Role of AI in Journalism: From data-driven reporting and content creation to innovative editorial processes and emerging AI editor roles, we'll gain insights into the ethical considerations surrounding AI, including bias in algorithms and privacy concerns.   📷 The Impact of AI on imagery in Communications: We’ll delve into the realm of AI-generated imagery in news and journalism, exploring how visual storytelling is evolving through innovative technologies.  🔍 Challenges, Opportunities, and the Future Outlook: What are the adoption barriers, efficiency opportunities, and emerging trends in AI across the media landscape?  Alongside the opportunity to mingle with peers over mimosas and exchange ideas we’ll be serving a seated roundtable breakfast.  RSVP now to secure your spot and embark on this enlightening journey with us!  [Register Here](https://info.72point.com/72pointai-in-journalism-and-pr##AIregisterhere) ## MODERATOR - SAM BROWN, HEAD OF PR AT 72POINTPLAY ![Untitled design (41)-1](https://info.72point.com/hs-fs/hubfs/Untitled%20design%20(41)-1.png?width=200&height=200&name=Untitled%20design%20(41)-1.png "Untitled design (41)-1") # SPEAKERS ## STUART BRUCE - PR FUTURIST, PURPOSEFUL RELATIONS ![Untitled design (36)](https://info.72point.com/hs-fs/hubfs/Untitled%20design%20(36).png?width=1080&height=1080&name=Untitled%20design%20(36).png "Untitled design (36)") ## DUNCAN THOMSEN - AI ARTIST & FILM EDITOR ![Untitled design - 2024-03-27T120900.835](https://info.72point.com/hs-fs/hubfs/Untitled%20design%20-%202024-03-27T120900.835.png?width=1080&height=1080&name=Untitled%20design%20-%202024-03-27T120900.835.png "Untitled design - 2024-03-27T120900.835") ##  KARYN  FLEETING - DELIVERY DIRECTOR, REACH PLC ![Untitled design - 2024-04-03T145228.256](https://info.72point.com/hs-fs/hubfs/Untitled%20design%20-%202024-04-03T145228.256.png?width=1080&height=1080&name=Untitled%20design%20-%202024-04-03T145228.256.png "Untitled design - 2024-04-03T145228.256") # DETAILS Tuesday 23rd April   8.30 AM: Arrival – drinks and networking   9.00 AM: Panel discussion  9.45 AM: Q&A   10.00 AM: Continued networking / discussion on tables   11.00 AM: Close   **Location: ** The Ivy Club, The Loft, 9 West St, London WC2H 9NE [Click here to view the space.](https://the-ivyclub.co.uk/privatedining/the-loft/)   ![Ivy-Private-Dining-0032](https://info.72point.com/hs-fs/hubfs/Ivy-Private-Dining-0032.jpg?width=1000&height=750&name=Ivy-Private-Dining-0032.jpg "Ivy-Private-Dining-0032")