We had a blast welcoming all of our attendees to the exclusive Summer of Sports event with the 72Point Group. A big thanks goes out to our fantastic speakers for taking the audience through key insights on how consumers will be engaging with sports this summer. Key takeaways included: 

🗞️ When sharing campaigns/activations with media, think social first in your strategy.

 📸 Our wonderful speaker Jack Peat from JOE recommends those sending a press release lead with a great visual or asset like a quiz that will perform well in the digital landscape. 

📈 Using data for news hooks can be a great way to get your content covered.

In case you missed it - or for those of you who would like to recap what we covered - below is a form to download a PDF of the full report and insights. If you'd like to discuss any sporting briefs in more detail, don't hesitate to get in touch here: hello@72point.com